Samsung mocks Apple in a Super Bowl teaser
By Friday the spot had gone viral on YouTube with 1.7 million views FORTUNE -- According to Asymco's Horace Dediu, Samsung spends nearly $12 billion a year on advertising, commissions and sales...
View ArticleSamsung's 2-minute Superbowl ad now available on YouTube
LeBron James joins Paul Rudd, Seth Rogen and Bob ("Breaking Bad") Odenkirk FORTUNE -- Samsung's official Superbowl ad -- scheduled to air in the game's fourth quarter -- appeared on YouTube overnight....
View ArticleApple and Samsung go head-to-head at the Oscars
Samsung's commercials are telling stories. Apple's are pushing product. FORTUNE -- At $1.6 to $1.8 million per 30-sec. spot, the Academy Awards are second only to the Superbowl as a high-value stage...
View ArticleGoDaddy pulls Super Bowl puppy ad — but was it a mistake?
In the past, GoDaddy was considered the bad boy of Super Bowl marketing with a string of risqu? spots during the big game. In 2014, the company turned a new leaf and featured Danica Patrick, the race...
View ArticleInside YouTube’s Weird World of Football Makeup
On Wednesday, YouTube invited a group of journalists to its New York headquarters to show off its newest advertising products ahead of the Super Bowl, to be held on Feb. 7. The new products included...
View ArticleWall Street Is Betting on This Team to Win the Super Bowl
Investors have a few good reasons to bet on the Super Bowl this Sunday. First, if the Carolina Panthers win, odds are that the stock market will rise in 2016, according to the Super Bowl indicator. And...
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